Website & landing pages
Copy, page structure and multi-step enquiry and quote forms that make the next step clear and qualify leads before they reach you.
Freelance B2B marketing & web
More relevant enquiries.
From advice to delivery.
I’m Alex Janssen, a freelance marketing and web specialist based in the Netherlands. I help small and mid-sized businesses get more relevant enquiries from their website.
I combine analysis and strategy with hands-on implementation: the landing page, the form, the tracking and the campaign. One point of contact, in English or Dutch.
Get in touch
Your message comes straight to me. The form is in Dutch, but feel free to write in English. Looking for interim support? See interim assignments.
What I do
Six things
I can take on.
My background is in graphic design, with added experience in marketing automation, CRM and lead generation. I connect the message, the execution and the step to getting in touch.
SEO & GEO
Technical SEO audits, structured data and content that gets found and cited in Google and in AI answer engines such as ChatGPT, Perplexity and Gemini.
Measurement
GA4, Search Console, Google Ads and PostHog with consent-aware tracking, UTM attribution and dashboards that show enquiries per campaign.
Lead generation
Google Ads and LinkedIn Ads with campaign-specific landing pages, search-term analysis and clear agreements on what we measure.
Build & automation
Custom websites and web apps (React, Supabase, Stripe), WordPress maintenance, Make automations and AI-assisted workflows.
Website & email security
SPF, DKIM and DMARC setup, plus security checks for WordPress and custom sites, so your domain and your forms can be trusted.
What I’ve built
Tested on my own business.
Before I recommend it to you.
An enquiry route I built and measure myself.
Multi-step enquiry and quote forms, a free website scan with an AI-drafted first report that I review, Stripe checkout and a dashboard combining Google Ads, GA4 and Search Console.
A webshop that runs every day.
Get Your Print Together sells AI pet portraits with print-on-demand fulfilment, Stripe checkout in multiple currencies, scheduled articles and Google Ads. I test what I recommend there first.
Maintenance, security and new sites.
WordPress maintenance and security rounds for small businesses, email authentication (DMARC) and new websites with a clear route from visit to enquiry.
How we work together
A clear start.
A careful handover.
- 01 / Discuss
What do you need?
We discuss the goal, scope and timeline. Up front we agree on what I deliver, what we measure and who is involved in decisions.
- 02 / Deliver
Strategy and execution in one.
I do the analysis and the hands-on work myself, so there’s no handover gap between advice and implementation. You see what’s done and what’s next.
- 03 / Hand over
You can carry on.
I explain the choices made and document what you need to continue, whether that’s your team, your developer or a monthly follow-up with me.
Have a project in mind?
What should your
website do better?
Tell me briefly about your business, your website and what you’d like to improve. I’ll reply personally and we’ll see whether my experience fits what you’re looking for.
Get in touch